Search Engine Optimization helps to make your business rank on the first page of search results on different search engines like Google or Bing. Whereas Social Media Marketing helps your business to become popular among all social media platforms. With the help of SMO, you can advertise your products and services on the most popular social media platforms like Facebook, Instagram, and others for maximum exposure. It attracts potential customers or clients to your page from different platforms, by boosting your brand image.